Starbucks is Listening

1 Apr

Starbucks Listens to Customer Request for More Sizes

Apr 1, 2010

Customers to order the Plenta™ and Micra™ in stores in the U.S. and Canada this Fall

Plenta™ (128 fl oz) and Micra™ (2 fl oz)

SEATTLE, April 1, 2010 –Starbucks announced today the introduction of two new beverage sizes in stores in the U. S. and Canada this Fall. The announcement follows a year of research and direct customer feedback through MyStarbucksIdea.com requesting even more choice in beverage size.

“Whether customers are looking for a large or small size, the Plenta and the Micra satisfy all U.S. and Canada customers’ needs for more and less coffee,” said Hugh Mungis, Starbucks VP of Volume. “Our size selection is now plentiful.”

Plenta™ and Micra™ to be featured in stores in the U. S. and  Canada this Fall

Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.

Recognizing the potential impact the Plenta™ presents for municipal waste collection, Starbucks is also suggesting several subsequent uses for the Plenta™ cup post coffee enjoyment. Suggested usage options include popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The Micra also serves as a convenient milk dish for kittens, soft boiled egg cup or paper clip holder.

subsequent uses for the Plenta™ cup

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